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谢谢你,从澳洲超市买下了它,因为,这改变了我的一生 - 澳大利亚头条
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谢谢你,从澳洲超市买下了它,因为,这改变了我的一生

文撰写 / 墨尔本吃喝玩乐

授权by 墨尔本微生活(ID:melvlife)


活在澳洲的大家

一定在各大超市或7-11见过它



这瓶包装简简单单的矿泉水

有个有趣的名字叫:

“thank you”



它,不是一瓶普通的矿泉水

只要你选购了它

就在不经意间,

帮助了这个世界上最需要帮助的人

生活极端贫困的人们

就在默默的和你说着“thank you”



这个世界上最需要帮助的人

正是那些连温饱问题都无法解决的人



当我们正在享受着眼前的美食美酒时

始终无法想象,在这个世界上


仍然有数亿人喝不到水,

8亿人吃不饱饭

10亿人生活在极度贫困的黑暗中

11亿人喝着肮脏浑浊的黑水

艰难的存活着…



因此,每年有500万人因喝不到一口干净的水而丧生,其中,每15秒就会有1名儿童永远的离开人世…



为了改变这一切

3位有志青年带着大胆的想法站了出来

甚至放下终极豪言:

“消除全球贫困,帮助有需要的人“


从2008年至今

他们一直用行动改变着这一切

整整10年的时间

”thank you”

成为了无人不知、无人不晓的公益品牌

继而出现在了澳洲

各大超市、咖啡厅、餐厅等公共场合



”thank you”溯源



”thank you”的故事要追溯到2008年。创始人Daniel Flynn当时就读于RMIT(墨尔本皇家理工大学)期间,偶然观看到了一段关于世界水危机的视频,贫困的人们需要花上半天时间去“取水”,他决定做一些事情来改变现状……



据调查显示:

“全球仍有6.63亿人无法获得安全用水

但全球矿泉水行业每年却可带来数十亿美元的收益!”


创始人Daniel Flynn突然意识到

后者可以成为前者解决方案的一部分



于是,一个大胆的想法由此萌生。如果能将卖瓶装纯净水得到的收益100%来改善贫困人民的用水问题,何乐而不为?



同时支持他这一“荒谬”想法的还有其他两位年轻人。当时的女友Justine Flynn(现在的妻子)以及舍友Jarryd Burns。从此,“thank you”诞生了。


当时年仅19岁的三人毅然决定

把”thank you”以公益形式运作

让每个人都能乐意的参与其中



但现实却是

开一家公司所要的几十万美元

19岁的他们没有

开一家公司所需要的人脉关系

19岁的他们也没有

他们有的,

只是大胆的看似”天真无助“的想法


坚定的意念,使得Daniel获得了一家工厂的支持。该工厂同意“0”费用来生产他们的产品。而”thank you”的泉水,100%来自于澳大利亚泉水,由他们精心挑选。



早上7点,3位年轻人就一家家敲着咖啡厅的门,恳求人们来买这一瓶”thank you“水。这瓶即将改变世界的水,遭受了一次又一次的拒绝与冷眼。当然,也没有一家零售商愿意与他们合作。无奈之下,3位年轻人把赌注压在了社交媒体上。


他们需要的

仅仅是人们一句肯定的“YES”



于是

Daniel把产品的故事与初衷

写在了Facebook上

发起号召,让大家去7-11的Facebook留言说

“如果thank you的矿泉水出现在7-11

我一定会去买“



没想到,在一天之内

7-11被Facebook亿万的留言淹没

甚至受到了The Project TV节目的采访

一个国家的人,在那个晚上,大胆的喊了出来


几个星期后

”thank you”瓶装水上架了


为什么说“谢谢”?


创始人Daniel坚定的说:

每一瓶水的100%利润

都将资助给这个世界上

任何有用水困难、

卫生设施缺乏的贫困地区


推广:

为了让其透明、明了

任何购买“thank you”纯净水的顾客

都可根据瓶身背后的“track number”追踪到

自己的这笔钱到底捐献给了

哪个贫困地区的哪户人家



比如,小微买的这一瓶

在官网:https://thankyou.co/about

输入跟踪码之后

你就会看到自己的这一份微小的力量

它将真真实实的即将踏上行程

去到它所该去的地方

首先,以上显示

小小的它将会被捐赠给

有用水困难、卫生设施缺乏等的贫困地区

若你有兴趣的话

完全可以登录进去

之后,任何变化,任何投放

任何踪迹, 都会自动的显示出来


17个月之后

这一点微薄的力量将会以小众大


一旦捐赠完成

“thank you”将会发给你一张最终电子版的捐赠证书

告诉你一些,因为你,人们而因此改变的故事。



它可能会到达到东帝汶

位于东南亚的偏僻岛屿

生活在那里的每一个人

每天都需要下山3小时去取水,每天2趟。

妇女们往往在取水的路上,就受到了野生动物或是男子的袭击



因为你的一点力量

水龙头将被带进入大山里

孩子们终于可以恢复正常的生活

梦想着走出大山的一天



它或许会到达印度

一个有着7600万人无法获得安全饮用水

7.69亿人无法获得厕所的国家



因为你的一点力量

他们将过上正常人的生活

慢慢的接受起安全用水、卫生的教育

自此远离“水传播”疾病的困扰



它或许会到达柬埔寨

一个90%的贫困人口都集中在农村地区

那里的人呢至今无法获得安全的水和食物


因为你的一点力量

而改变他们的一生



“拥有干净的水非常重要

但还有其他问题,如获得食物,健康和卫生。”


因此,创始人Daniel没有停下脚步

thank you品牌的食物、护肤品、日用品相继推出



thank you日用品



和当时瓶装水的理念一样

当Daniel意识到

全球仍有24亿的人无法获得基本的卫生设施

一系列的可预防疾病因此发生时

“thank you”日用护理品因此诞生



同样,凡是你从超市购买了它

就意味着你在一点点改变着他们的生活

帮助那24亿人拥有安全的厕所、水井和过滤器的权利

thank you尿不湿



无论世界怎么否定他

她却一直在背后默默支持着的妻子Justine




两人在2008年一起创业

一起饱受他人的冷嘲热讽

一起熬过最艰难的时期

一起走过东南亚最贫困的山区

最后结婚、生子



儿子Jed的出生

使他们萌发出制造婴幼儿产品的想法



理由也很简单

据目前的母婴健康数据统计

“全球每103秒就有一位母亲因分娩而死亡

270万婴儿因缺乏基本的医疗设施而夭折”



他们必须向前走

为缺乏医疗条件的准妈妈和宝宝提供帮助



从水到食物,到身体护理,再到婴儿用品

这时候的“thank you”从2008年创立至今

已经发展到55多种产品

为了让更多的人知道他们

为了对更多的人说声“感谢”

创始人Daniel不得不朝着

Woolworths和Coles 这两家澳洲巨头超市进军



于是,2013年

他亲自用低成本在一个简陋的工厂里

拍摄了一则公益短片

6分钟的视频在两周内获得了80,000次观看

除此之外,Daniel还将直升机升到了超市的上空

号召人们再次的支持“thank you”


巨大的横幅上面写着:

“Thankyou for changing the world

(if you say yes)”


视频一经传播

人们再一次的点头say yes

一个月内,thank you的所有商品在

Coles和Woolworths全线上架


从此,销售一路飙升



就如创始人Daniel所说

“我一直坚信,

每个人都有同等的价值

以及享有免于贫困生活的权利。“



是的,他做到了。

迄今为止,thank you已筹集了数百万美元

并帮助了超过755,338人获得了安全的水、医疗保健以及粮食援助



并且,他真正做到了

创造了一个将100%的利润捐赠给慈善机构或事业的品牌

他们自始自终没有任何一个股东

他们的终极目的只有一个:

“资助可持续发展项目,

帮助消除全球贫困”



如今

他们的团队已由原本的3个人增添到了50人

thank you始于一个不可思议的想法:

“一瓶水可以帮助结束世界水危机”


至于终点

我想,它没有终点

只要你购买一件thank you的产品

希望就仍在路上


这10年, ”thank you”

已经为20个国家的水、环境卫生、

儿童和孕产妇保健项目

提供了580多万美元



这10年,”thank you”

为556,300人提供了水和卫生服务。



这10年,”thank you”

帮助了134,791人解决了温饱问题。



这10年,”thank you”

已帮助到了94,477名母亲和孩子远离死亡

并成功在尼泊尔建立了分娩中心

为那里临产的妈妈们,提供爱的港湾



感谢你 “thank you”

让全球10亿的贫困人民看到了希望

我们也相信,终有一天

他们会和我们一样

喝到安全纯净的水

走出大山,进入大学



写完它

我喝了一口thank you的水

觉得有一丝丝甜甜的

我想,不是水甜,而是因为其背后的故事吧

因为我知道,我在一点点的改变着这个世界

希望这瓶水,这份情可以一直的甜下去…


也希望你不经意间的购买

可以一点点的温暖这个世界


本文转载自墨尔本吃喝玩乐,ID:melweclub


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